Feedback of theOtherDada’s performance at SXSW Eco

It was our first time pitching for the project of Beirut River Project to a pool of experts and professionals in the field!

You can watch a 4 minutes video recording of the presentation following this link.

We presented BeirutRiverLess in a fast-paced pitch competition at South by South-West (SXSW) Eco’s program entitled Place by Design (PXD), which encourages design work that positively impacts the environment, enhances public space and engages communities.

Our pitch received a great response and support from the audience, with a promising feedback from American Institute of Architects in Austin, Texas:

Several of us thought the Beirut project was the most ambitious and would be the most life changing when completely implemented.  Certainly, the hardest to do; changing mindsets and cultural ideas.

The task is indeed challenging, but we are determined to work towards social and environmental change despite the complexity of the situation, alongside our partners, collaborators and stakeholders.

We started by providing a brief statement to communicate the idea of the project. Besides reconnecting people back to nature, Beirut River Project follows nature’s lead to create solutions that would compensate the lost ecosystem services. The pitch started to answer questions such as “Why is the River Important?” and “How is the River today?” to spawn the interest of the audience around the context of the River.

In response to these questions, recurrent patterns of comparison between the problems (such as the dumping of raw sewage, garbage, and industrial and slaughter waste) and the solutions emphasize our engagement in answering the following: “How does nature solve problems?”  Beirut River Project emerges with its aim to Bring Beirut River Back to Life, to answer these questions.

The project responding to environmental and social concerns, aims to rehabilitate the River and transform it from an Artificial Channel to Natural Water Stream. As a concluding idea, the main point of the pitch is summed up around the importance to tackle this Local problem with a Global impact.

We would like to thank Made For Brands for their support and their help in designing the pitch!

If you are interested to collaborate with us on this project, please send us a message on



#theOtherDada #tOD #tODresearch #BeirutRiverLess #BringBeirutRiverBackToLife

About theOtherDada

At tOD, we are architects with a purpose and strategists with a mission. Going beyond traditional architecture, we employ a holistic and biomimetic design approach with NATURE and PEOPLE at its core. It is architecture that is socially and environmentally engaged.

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