How can you, as an architect, make a change?
In a context of increasingly changing social and economic conditions and emerging new technologies, the architect needs to improvise and create new tools in response to emergent demands: he needs to become an Entrepreneur Architect.
The concept is to break out of the box, accelerate innovation and create values by engaging in the economy and community alongside teaching and researching.
The maneuver hence is to innovate with respect to the customers’ needs: to allow customers at the bottom of the market to access services provided and not just to aim for the affluent people at the top of the market who can afford to pay for sophisticated creations.
The limitations imposed on the architect are then leveraged by diving into financial management, client fulfillment, sales, marketing, leadership, planning and culture. To bridge the gap between design and entrepreneurship, the entrepreneur architect needs to exploit opportunities, test the feasibility of projects, analyze conditions and develop problem-solving methods and effective business plans. Also they can participate in workshops, business plan competition, discussions and lectures.